Ideas worth spreading

The brain science (and benefits) of ASMR

2,014,048 views | Craig Richard • TEDxCharlottesville

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

This talk was presented to a local audience at TEDxCharlottesville, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Participate in online or in-person ASMR research studies.

Listen to Craig Richard's interview on the TED Radio Hour podcast.

About the speaker

Craig Richard

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Craig Richard’s lifelong struggle to quiet the noisy squirrels in his head while falling asleep led to his explorations into the sleepy-bliss sensation of Autonomous Sensory Meridian Response (ASMR).

Craig Richard | Adams Media, 2018 | Book

Brain Tingles

A helpful book about ASMR that explains how to stimulate deep relaxation, sleepy bliss and delightful tingles in your children, friends, partner, clients and video viewers.

Craig Richard | Papaver LLC | Explore

Silk Studio Podcasts

Calming podcasts that will help you to understand and experience ASMR.

Craig Richard | Papaver LLC | Explore

ASMR University

An in-depth website that explores the history, research, science, theories, art, pop culture, practice and experiences of ASMR.

Learn more

About TEDx

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This talk was presented to a local audience at TEDxCharlottesville, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Participate in online or in-person ASMR research studies.

Listen to Craig Richard's interview on the TED Radio Hour podcast.