Neuroscience
Coen Olde Olthof |
TEDxZoetermeer
• April 2018
Coen Olde Olthof is CEO of Alpha.One one of the fastest growing consumer neuroscience companies. It’s only goal: Helping good companies make better decisions. Coen has a fascination for decision architecture. What drives people in their day to day choices? And how can we use neuroscience and deep learning to decode this. Together with his team of Neuro and Data Ph.D’s, he analyses and models the brains reaction to content. Using performance based algorithms to test reactions to ad’s, commercials or packaging. Predicting market level outcomes by processing brain data. Coen started working in cryptography and transitioned into digital. Recognized as a one of the leading Marketeers in the Netherlands.
He lives in Amsterdam with his a wife and loves to bake pancakes with his 4 year old daughter.