Generosity, The Sustainable Business Strategy of the Future
Cindy Norcott |
TEDxGreshamPlace
• November 2019
Cindy Norcott addresses a very interesting topic of doing business in a generosity-focused manner. She begins her talk by emphasizing that generosity is the new business strategy, and goes on to dive into the concepts of give-and-take, scarcity mindset and goes on to share how she runs her business based on the concept of generosity.
Businesses should move from trading with employees on a no-connection base and start becoming more caring with their employees and start investing more in growing their employees.
There are a number of strategies to achieve generous-centric business models and Cindy shares a couple of case studies on this topic.