Name: Bring on the female superheroes!
Uploaded: 2016-08-30T15:00:57Z
Duration: 15 min 38 s
Description: Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the toys and products marketed to kids -- and what it means for how we teach them about the world.

Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the toys and products marketed to kids -- and what it means for how we teach them about the world.

Christopher Bell: Bring on the female superheroes!

Bring on the female superheroes!

In a media-saturated world, 6 companies control 90% of American media, shaping societal ideologies through public pedagogy.

The scarcity of female superhero merchandise teaches children that despite abilities, girls are often overlooked or replaced.

Challenging gender norms in toys can foster equality. The question isn't gender, but rather, "Is this toy operated with your genitals?"