Ideas worth spreading

Technology's long tail

1,105,645 views | Chris Anderson • TED2004

Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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Chris Anderson is an authority on emerging technologies and the cultures that surround them.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.