Name: Designing books is no laughing matter. OK, it is.
Uploaded: 2012-04-04T15:16:25Z
Duration: 16 min 59 s
Description: Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In this deeply felt (and deeply hilarious) talk, he shares the art and the philosophy behind his cover designs. (This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humor. In this deeply felt (and deeply hilarious) talk, he shares the art and the philosophy behind his cover designs. (This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Chip Kidd: Designing books is no laughing matter. OK, it is.

Designing books is no laughing matter. OK, it is.

Designing a book cover is an art form that balances content & form, much like storytelling's visual haiku, to grip the reader.

A book jacket, akin to a dinosaur reconstituting, brings stories to life, proving impactful design can turn narratives into icons.

In the digital age, tangible books hold a sensual experience lost in eBooks, highlighting the irreplaceable comfort of 'thingy-ness'.