Ideas worth spreading

How India's smartphone revolution is creating a new generation of readers and writers

1,666,945 views | Chiki Sarkar • TED Salon: Brightline Initiative

India has the second largest population of any country in the world -- yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.

India has the second largest population of any country in the world -- yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

About the speaker

Chiki Sarkar

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Chiki Sarkar is the founder of Juggernaut, a platform to find and read high quality, affordable books and to submit your writing.

About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

Read more about TED Salons

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.