Ideas worth spreading

How India's smartphone revolution is creating a new generation of readers and writers

1,670,039 views |

Chiki Sarkar |

TED Salon: Brightline Initiative

• October 2018

India has the second largest population of any country in the world -- yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.

India has the second largest population of any country in the world -- yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

About the speaker

Chiki Sarkar

See speaker profile

Chiki Sarkar is the founder of Juggernaut, a platform to find and read high quality, affordable books and to submit your writing.

About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

Read more about TED Salons

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.