1,663,045 views | Chiki Sarkar • TED Salon: Brightline Initiative
How India's smartphone revolution is creating a new generation of readers and writers
India has the second largest population of any country in the world -- yet it has only 50 decent bookstores, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.