Ideas worth spreading

Why social media is reimagining our future

96,037 views | Bryan Kramer • TED@IBM

Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and -- in the process -- illuminates the reason over 700 million photos and videos are processed on Snapchat every day.

Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and -- in the process -- illuminates the reason over 700 million photos and videos are processed on Snapchat every day.

About the speaker

Bryan Kramer

Bryan Kramer

Social sharing advocate

Bryan Kramer is a social business strategist and the CEO of PureMatter, where he’s led his agency to consistent growth over the last 10 years, earning a spot as one of Silicon Valley’s fastest-growing private companiesby the Silicon Valley Business Journal. He is the author of the bestselling book "Human to Human: #H2H." He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute