Ideas worth spreading

De volgende mondiale agriculturele revolutie.

2,450,053 views |

Bruce Friedrich |

TED2019

• April 2019

Klassieke vleesproductie berokkent schade aan ons milieu en houdt risico's in voor de wereldgezondheid, maar mensen zullen niet minder vlees gaan eten tenzij wij hen alternatieven geven aan dezelfde prijs (of goedkoper) en die hetzelfde smaken (of beter). In een onthullende lezing toont voedingsvernieuwer en TED Fellow Bruce Friedrich dat op planten en cellen gebaseerde producten snel de mondiale vleesindustrie -- en wat er op je bord komt -- kunnen veranderen.

Klassieke vleesproductie berokkent schade aan ons milieu en houdt risico's in voor de wereldgezondheid, maar mensen zullen niet minder vlees gaan eten tenzij wij hen alternatieven geven aan dezelfde prijs (of goedkoper) en die hetzelfde smaken (of beter). In een onthullende lezing toont voedingsvernieuwer en TED Fellow Bruce Friedrich dat op planten en cellen gebaseerde producten snel de mondiale vleesindustrie -- en wat er op je bord komt -- kunnen veranderen.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Learn more about the Good Food Institute and be a part of the next agricultural revolution.

Follow Bruce Friedrich on Twitter.

About the speaker

Bruce Friedrich

Bruce Friedrich

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TED Fellow Bruce Friedrich plans to compete with the meat industry on its own terms -- by creating alternatives to conventional meat that taste the same or better and cost less.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Learn more about the Good Food Institute and be a part of the next agricultural revolution.

Follow Bruce Friedrich on Twitter.