You want to eat a more climate-friendly diet but you're not ready to be vegan or vegetarian? That's OK, says entrepreneur Brian Kateman. Instead, you could be a "reducetarian" — someone who's making the conscious choice to decrease the amount of meat they consume. In this talk, he explains the costs of our current diets and the benefits that adapting a reducetarian way of eating could bring to us and the planet. 

Brian Kateman: How to reduce your diet's carbon footprint — without going vegan

How to reduce your diet's carbon footprint — without going vegan

Eating less meat, becoming a 'reducitarian', is presented as a manageable, impactful way to enhance health and help the planet.

Nearly 20% of global greenhouse gases come from meat production, shedding light on the environmental cost of carnivorous diets.

Embracing 'reducitarianism' could meaningfully decrease your meat intake, bettering health and lessening environmental impact.