Name: The creative power of your intuition
Uploaded: 2021-11-05T14:37:12Z
Duration: 12 min 11 s
Description: Great ideas are like electricity -- they snap into sharp focus and sprint from place to place. What's the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions -- and calls on us all to tap into the power of our intuition and become creative trailblazers.

Great ideas are like electricity -- they snap into sharp focus and sprint from place to place. What's the best way to capture them? Bozoma Saint John, Chief Marketing Officer at Netflix, makes a compelling case to move away from an overreliance on data when making big decisions -- and calls on us all to tap into the power of our intuition and become creative trailblazers.

Bozoma Saint John: The creative power of your intuition

The creative power of your intuition

Unlocking creativity through intuition, as opposed to relying solely on data, leads to groundbreaking marketing strategies.

Beyoncé's early endorsement, driven by intuition over data, exemplifies the power of gut feeling in predicting future icons.

Emphasizing the human element in decision-making can lead to more genuine, memorable experiences that resonate with people.