Innovating and pushing frontiers at the intersection of e-commerce, tech and automotive industries
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Boris Zhukov |
TEDxRaleigh
• November 2021
Static inventory, lack of consumer price controls to set their own prices with instant results within a rapidly digitalized economy are stale industry doctrines that are being challenged by Boris and his colleagues. Boris and his team invented mathematical models to solve these complex supply and demand mapping problems and change the optics of the automotive industry to focus on buyers rather than chasing leads. As a result buyers call the shots by submitting their own prices with instant results; while, dealers engage in profit maximizing strategies by anonymously discounting their inventory.
Boris is an applied economist, the CEO of LetYouKnow and a former Assistant Professor at Ball State University. In his dissertation and research work he specialized in regression-based models and price imputation methods. Boris is credited as one of the inventors of the LetYouKnow patent (System and Method of Matching Reverse Auction Buyer Bids to Seller Offers) and uses parametric and non-parametric estimation techniques in designing next generation buyer-to-seller matching models.