Ideas worth spreading

How to trick yourself into good behavior

39,957 views |

Bob Nease |

TED@IBM

• November 2016

By now, we all know that people make lousy decisions and behave badly. We eat the cake, wait until the last minute to do our taxes, and generally work against our own self-interest no matter how much we want to succeed. So...what can we do to fight it? Behavioral scientist Bob Nease shares some tricks to align our good intentions with our actions.

By now, we all know that people make lousy decisions and behave badly. We eat the cake, wait until the last minute to do our taxes, and generally work against our own self-interest no matter how much we want to succeed. So...what can we do to fight it? Behavioral scientist Bob Nease shares some tricks to align our good intentions with our actions.

About the speaker

Bob Nease

Bob Nease

Behavioral scientist

Dr. Bob Nease’s recent book, "The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results," offers practical strategies to help people improve their behavior. Before becoming a writer, Nease was the chief scientist at Express Scripts, where he researched how behavioral science could improve health care. Under his leadership, the company developed strategies that improved decisions while preserving choice for millions of patients.

About TED Institute

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