Name: How music streaming transformed songwriting
Uploaded: 2021-07-02T15:15:11Z
Duration: 18 min 3 s
Description: Money, money, money ... in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft -- and outlines what can be done to truly thank artists for the music.

Money, money, money ... in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft -- and outlines what can be done to truly thank artists for the music.

Björn Ulvaeus: How music streaming transformed songwriting

How music streaming transformed songwriting

Björn Ulvaeus proposes a fan-centric royalty model to ensure fair payment, reflecting a listener's actual music choices.

Streaming's unintended consequences force songwriters into economic precarity, overshadowed by a song's fleeting digital success.

Proposed fan-centric royalties could revolutionize payouts, ensuring artists are compensated fairly based on individual listener habits.