Behind every small business, there is a story.
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TEDxHotelschoolTheHague
• February 2021
The COVID-19 pandemic has disrupted the world as we knew it. Or has it? Perhaps, it has only disrupted the notions, rules and beliefs by which the world is run. But once we let go of past conditioning, of things that are holding back our thinking and imagination — for example that to contribute to a good cause we need financing and there is no other way — we discover the true meaning our actions can have on society. In this talk, Julia Skupchenko shares her journey during the global disruption of 2020 and the role small businesses and grassroots initiatives play in building a new world after the pandemic, making it more equal and sustainable.