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17,007,631 views | Barry Schwartz • TEDGlobal 2005

Le paradoxe du choix

Le psychologue Barry Schwartz s'attaque à une pierre angulaire des sociétés occidentales: la liberté de choix. D'après lui, le choix ne nous a pas rendus plus libres mais plus paralysés, pas plus heureux mais plus insatisfaits.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Le psychologue Barry Schwartz s'attaque à une pierre angulaire des sociétés occidentales: la liberté de choix. D'après lui, le choix ne nous a pas rendus plus libres mais plus paralysés, pas plus heureux mais plus insatisfaits.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Psychology professor

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Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.

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