Name: How I started a sanitary napkin revolution!
Uploaded: 2012-11-13T16:38:09Z
Duration: 9 min 4 s
Description: When he realized his wife had to choose between buying family meals and buying her monthly "supplies," Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad. His research got very very personal -- and led him to a powerful business model. (Filmed in Bangalore as part of the TED Global Talent Search.)

When he realized his wife had to choose between buying family meals and buying her monthly "supplies," Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad. His research got very very personal -- and led him to a powerful business model. (Filmed in Bangalore as part of the TED Global Talent Search.)

Arunachalam Muruganantham: How I started a sanitary napkin revolution!

How I started a sanitary napkin revolution!

Turning a personal quest to improve his wife's health into a sanitary napkin revolution, one man transforms women's hygiene in India.

Inventing low-cost sanitary pads transforms women's lives, slashing hygiene-related health risks and boosting empowerment.

By refusing corporate paths and focusing on grassroots distribution, the invention democratizes access to sanitary products globally.