Redefining Value: How Any Business Can Be The World's Most Valuable
Andrew Baughen |
TEDxClayton
• July 2019
How would our perspective on business change if we redefined and expanded our vision of the value it can generate? In this talk Andrew Baughen draws on a varied set of experiences as a photographer, strategy consultant, church minister and business school researcher to reevaluate all the valuable ways a business adds to customers, markets and the public square. This thoughtful and reflective talk challenges the tradeoff between grabbing for yourself or giving to others and proposes the win-win alternative of a generative mindset. It outlines a new way of assessing the value we generate beyond mere financial returns and invites us to consider afresh what is worth giving our heart and soul to.