Nature: instructions for use | Andrea Bariselli | TEDxMilano
Andrea Bariselli • TEDxMilano
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx In this talk Andrea Bariselli, neuroscientist and psycologist, shares his discoveries about how the brain reacts in different natural environments and stimuli. Today is in fact possible to meter the emotional and cognitive reactions to a product or an experience.