Amy Lockwood:
Эми Локвуд: Продажа презервативов в Конго

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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ВИЧ инфекция - это серьезная проблема ДР Конго, и агенства по борьбе со СПИДом наводнили страну бесплатными и дешевыми презервативами. Но ими мало кто пользуется. Почему? "Преобразовавшийся маркетолог" Эми Локвуд предлагает неожиданный ответ, который опрокидывает традиционную модель благотворительного движения.

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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