Amy Lockwood:
에이미 락우드: 콩고에서 콘돔 팔기

TEDGlobal 2011 · 4:16 · Filmed Jul 2011
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HIV는 콩고민주공화국의 커다란 문제 중 하나입니다. 전염 방지를 위해 국제구호단체들은 대량의 콘돔을 저렴하게, 혹은 심지어 무료로 쏟아 부었지요. 하지만 실질적으로 사용하는 사람들은 많지 않습니다. 어째서일까요? "개혁된 마케터" 에이미 락우드가 기존의 자선사업 모델을 뒤집는 답변을 제안합니다. (공공장소에서의 시청이 부적합한 이미지가 포함 되어 있습니다.)

Global development worker
Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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