Selling condoms in the Congo
967,656 views |
Amy Lockwood |
TEDGlobal 2011
• July 2011
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)