Name: Selling condoms in the Congo
Uploaded: 2011-09-21T15:24:41Z
Duration: 3 min 59 s
Description: HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

Amy Lockwood: Selling condoms in the Congo

Selling condoms in the Congo

The effectiveness of HIV prevention in the DRC is compromised by culturally irrelevant marketing strategies for condoms.

Despite access to cheap condoms, only 3% in the DRC use them, underscoring a crucial gap in public health communication.

Effective condom marketing in the DRC hinges on appealing imagery and direct messaging, addressing real moments rather than fear.