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Branding for a Better You
12,798 views |
Americus Reed |
TEDxPenn
• April 2018
What do Nike, Apple, and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of self-expression that can connect to people’s identities. Wharton Marketing Professor Americus Reed II, argues that branding need not be some evil, capitalistic enterprise. Dr. Reed suggests that branding is an important, ubiquitous and perhaps inescapable phenomena that when embraced and harnessed properly, can actually be a positive force to help people improve their lives.