The growth of online marketplaces like Uber, Airbnb and Amazon can sometimes threaten local businesses such as taxis, hotels and retail shops by taking away jobs or reducing income to the community. But it doesn't have to be this way, says strategy consultant Amane Dannouni. Pointing to examples like Gojek (Indonesia's Uber for motorbikes) and Jumia (Africa's version of Amazon), he explains how some online marketplaces make deliberate trade-offs to include, rather than replace, existing players in local economies -- benefiting everyone in the long run.

Amane Dannouni: How online marketplaces can help local economies, not hurt them

How online marketplaces can help local economies, not hurt them

Online marketplaces like Uber and Airbnb, while disruptive, can coexist with local economies through strategic integration.

Gojek and Jumia show how digital platforms can empower local communities and create jobs, challenging the narrative of harm.

Embracing a broader ecosystem view, platforms like Grab demonstrate patience and inclusion pay off in long-term success.