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How online marketplaces can help local economies, not hurt them

2,355,419 views | Amane Dannouni • TED@BCG Mumbai

The growth of online marketplaces like Uber, Airbnb and Amazon can sometimes threaten local businesses such as taxis, hotels and retail shops by taking away jobs or reducing income to the community. But it doesn't have to be this way, says strategy consultant Amane Dannouni. Pointing to examples like Gojek (Indonesia's Uber for motorbikes) and Jumia (Africa's version of Amazon), he explains how some online marketplaces make deliberate trade-offs to include, rather than replace, existing players in local economies -- benefiting everyone in the long run.

The growth of online marketplaces like Uber, Airbnb and Amazon can sometimes threaten local businesses such as taxis, hotels and retail shops by taking away jobs or reducing income to the community. But it doesn't have to be this way, says strategy consultant Amane Dannouni. Pointing to examples like Gojek (Indonesia's Uber for motorbikes) and Jumia (Africa's version of Amazon), he explains how some online marketplaces make deliberate trade-offs to include, rather than replace, existing players in local economies -- benefiting everyone in the long run.

This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.

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About the speaker

Digital markets expert

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BCG's Amane Dannouni explores how technology impacts established business models and how digital enablers can unlock greater economic and social value.

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This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.

Read more about the TED Institute.