Allison Hunt:
La mia nuova anca: Allison hunt@TED

TED2007 · 4:48 · Filmed Mar 2007
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La TEDster Allison Hunt, in questo breve intervento, racconta di aver trovato humour e strategie di marketing nel più improbabile dei luoghi — l'ospedale dove doveva farsi sostituire l'anca. Mentre il mondo studia i sistemi sanitari in crisi, questa clip mostra come finire in testa ad una lista d'attesa di due anni possa sortire un paradossale effetto altruistico.

Marketing expert
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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