行動科学で電気代が安くなるわけ

Leading behavioral scientist Robert Cialdini gives an eye-opening tour of the psychological mechanisms at the heart of persuasion, including the powerful notion of social pressure I describe in the talk.

Behavioral economist, best-selling author and popular TED speaker Dan Ariely examines the hidden forces that shape people’s decisions and actions, such as how social norms can often be more powerful than market incentives.

Richard Thaler and Cass Sunstein draw upon decades of behavioral research to reveal how better information can nudge people toward better choices, ranging from energy usage to health to finances.

Nobel laureate Daniel Kahneman, who gave the TED Talk 'The riddle of experience vs. memory,' explores how behavioral economics and cognitive biases influence our everyday decision making.

Renowned economist Hunt Alcott’s evaluation of Opower’s behavioral energy efficiency programs at 17 different utilities across the United States.

The original 'doorhanger' experiment I describe in the talk, explaining how households in San Marcos California responded to a range of behavioral messaging about energy conservation.

This is an accessible explanation of how to apply behavioral science concepts in designing programs and policies.