How behavioral science can lower your energy bill
1,293,751 views |
Alex Laskey |
TED2013
• February 2013
What's a proven way to lower your energy costs? Would you believe: learning what your neighbor pays. Alex Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower bills to prove it.
What's a proven way to lower your energy costs? Would you believe: learning what your neighbor pays. Alex Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower bills to prove it.
This talk was presented at an official TED conference. TED's editors chose to feature it for you.
About the speaker
Alex Laskey helps power companies to help their customers cut down -- using data analysis, marketing and a pinch of psychology.
Robert Cialdini | Harper Business, 2006 | Book
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Daniel Kahneman | Farrar, Straus and Giroux, 2013 | Book
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Nobel laureate Daniel Kahneman, who gave the TED Talk 'The riddle of experience vs. memory,' explores how behavioral economics and cognitive biases influence our everyday decision making.
Hunt Allcott | Journal of Public Economics, October 2011 | Article
Social norms and energy conservation
Renowned economist Hunt Alcott’s evaluation of Opower’s behavioral energy efficiency programs at 17 different utilities across the United States.
Robert Cialdini and Wesley Shultz | William and Flora Hewlett Foundation, 2004 | Article
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This talk was presented at an official TED conference. TED's editors chose to feature it for you.