Alanna Bastin-Byrne, Jade Collins • TEDxQUT
Move gender equality into hyperdrive with purse power
When the global consumer economy is valued at $35 trillion, women’s spending accounts for $28 trillion. This Purse Power is bigger than the emerging economies of China and India put together, twice over. By purchasing from brands with female leaders, you can use your own Purse Power to enhance gender equality. $28 trillion is a lot of bargaining power.