Name: How to engineer a viral music video
Uploaded: 2010-06-04T09:12:00Z
Duration: 11 min 14 s
Description: The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

Adam Sadowsky: How to engineer a viral music video

How to engineer a viral music video

A Rube Goldberg machine for OK Go's video, "This Too Shall Pass", took 85 attempts, showcasing the beauty of persistence and imagination.

The project's success, requiring meticulous planning and adaptability, underscores the essence of creativity in engineering marvels.

A colossal Rube Goldberg machine mirrors the ups and downs of life, proving 'This Too Shall Pass' in a spectacular blend of art and physics.