Making Climate Cool Again: Re-Exciting the Movement
25,209 views |
Adam Metzger |
TEDxPurdueU
• March 2021
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Adam Met is a member of the multi-platinum band AJR, Executive Director of Sustainable Partners, and appointed UN Development Advocate. Met developed a unique perspective intersecting music, marketing, technology, academia, policy, and government. He shares how we can use the "engagement ladder" that drives fans' involvement in the music industry to engage the public in action against climate change.