23,347 views | Adam Metzger • TEDxPurdueU
Making Climate Cool Again: Re-Exciting the Movement
NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf Adam Met is a member of the multi-platinum band AJR, Executive Director of Sustainable Partners, and appointed UN Development Advocate. Met developed a unique perspective intersecting music, marketing, technology, academia, policy, and government. He shares how we can use the "engagement ladder" that drives fans' involvement in the music industry to engage the public in action against climate change.