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The evolution of the coffee cup lid

Name: The evolution of the coffee cup lid
Uploaded: 2020-02-17T20:20:44+00:00
Duration: 3 min 1 s
Description: Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."

A.J. Jacobs • Small Thing Big Idea • December 2019

Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired b…

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