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357,857 views | A.J. Jacobs • Small Thing Big Idea

The evolution of the coffee cup lid

Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."

Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."

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Immersing himself in alternate lifestyles and hilarious experiments (usually with himself as the guinea pig), writer A.J. Jacobs tests the limits of behavior, customs, culture -- and reports back on the wisdom and practical knowledge he's gained.

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