The enchanting theory behind MOGOs

Rajeev Raja is the founder of BrandMusiq a sonic branding company which believes in creating 'the sound of a brand' rather than the 'sound of a 30 second TV spot'.Rajeev through his talk demonstrated how MOGO or Musical Logo is the shortest distance between a brand to a consumer’s heart and he also entertained the crowd through his mesmerizing flute session. Rajeev is the creator of the term 'MOGO' or “Musical Logo”.Rajeev brings on board over 25 years of experience in branding on the one hand, and music on the other. This unique combination brings together brand understanding, consumer insight and musical expression in a manner that delivers tremendous value for clients.