Ideas change everything

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Playlist

Things you've probably never noticed

Wait, what's that? Did you see it? Bet you didn't. Check out these talks that'll help you see the intriguing details hiding in plain sight.

Why city flags may be the worst-designed thing you've never noticed

Roman Mars is obsessed with flags -- and after you watch this talk, you might be, too. These ubiquitous symbols of civic pride are often designed, well, pretty terribly. But they don't have to be. In this surprising and hilarious talk about vexillology -- the study of flags -- Mars reveals the five basic principles of flag design and shows why he believes they can be applied to just about anything.

Tasos Frantzolas

Everything you hear on film is a lie

Sound design is built on deception -- when you watch a movie or TV show, nearly all of the sounds you hear are fake. In this audio-rich talk, Tasos Frantzolas explores the role of sound in storytelling and demonstrates just how easily our brains are fooled by what we hear.

The art of misdirection

Hailed as the greatest pickpocket in the world, Apollo Robbins studies the quirks of human behavior as he steals your watch. In a hilarious demonstration, Robbins samples the buffet of the TEDGlobal 2013 audience, showing how the flaws in our perception make it possible to swipe a wallet and leave it on its owner’s shoulder while they remain clueless.

The first secret of design is ... noticing

As human beings, we get used to "the way things are" really fast. But for designers, the way things are is an opportunity ... Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing -- and driving -- change.

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