The walk from "no" to "yes"
William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations — from family conflict to, perhaps, the Middle East. (Filmed at TEDxMidWest.)
This talk was presented to a local audience at TEDxMidwest, an independent event. TED editors featured it among our selections on the home page.