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Rory Sutherland:
Perspective is everything

TEDxAthens · 18:24 · Filmed Dec 2011
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The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness. (Filmed at TEDxAthens.)

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.

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