Rori Saderland (Rory Sutherland): Perspektiva je sve

TEDxAthens · 18:24 · Filmed Dec 2011
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Okolnosti u našim životima možda su manje značajne od načina na koji ih shvatamo, kaže Rori Saderland. Na TEDxAthens, on prezentuje izazovnu priču o tome kako je promena referentnog okvira ključ za sreću.

pin This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.
Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio



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