Rory Sutherland:
Rori Saderland (Rory Sutherland): Perspektiva je sve

TEDxAthens · 18:24 · Filmed Dec 2011
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Okolnosti u našim životima možda su manje značajne od načina na koji ih shvatamo, kaže Rori Saderland. Na TEDxAthens, on prezentuje izazovnu priču o tome kako je promena referentnog okvira ključ za sreću.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.



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