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Perspective is everything

TEDxAthens · 18:24 · Filmed Dec 2011
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The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness. (Filmed at TEDxAthens.)

pin This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.
Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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