Your event website
We encourage all TEDx organizers to create an official website for their event. This will serve as their online hub for event info, updates, blog posts, videos, and more.
Your website’s domain name
Here are the general things to keep in mind when getting a domain name or URL for your TEDx event website:
Get your domain name
You aren't required to purchase a domain name, but we strongly encourage it. (A domain name will make your site more searchable via search engines.) Whether you decide to buy web hosting from a paid service, or opt for a free hosting account, is up to you.
The URL of your website's homepage should be the name of your TEDx event (e.g., TEDxTokyo.com, TEDxNYU.com). The .com top-level domain should be your first choice, followed by the top-level domain of your country (e.g., .pl for Poland). .org and .net should be your next choices.
License and domain ownership
When you purchase your domain name, you can keep the domain name as long as you are the licensee for the event (e.g., as long as you are the licensee in charge of TEDx(EventName), you can keep the domain name "http://www.tedx(EventName).com.")
If you decide not to renew your TEDx license after your TEDx event, or TED does not renew your license, you must transfer ownership of your TEDx domain name either back to your domain registrar (or web hosting service), or to another TEDx licensee.
Note: TED is not liable for expenses incurred during the purchase, transfer or re-sale of TEDx-related domain names.
Create your website
Here are the basics when it comes to creating your website:
In addition to general info about your event, your site's homepage is required include the following:
- Language that describes TEDx with a link to the TEDx program:
What is TEDx?
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDx[name], where x = independently organized TED event. At our TEDx[name] event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.
- Text in the footer (at the bottom of the site) that states "This independent TEDx event is operated under license from TED."
Create an About TED/About TEDx tab that includes the following text:
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 30 years ago, TED has grown to support its mission with multiple initiatives. The two annual TED Conferences invite the world's leading thinkers and doers to speak for 18 minutes or less. Many of these talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.
The annual TED Conference takes place each spring in Vancouver, British Columbia, along with the TEDActive simulcast event in nearby Whistler. The annual TEDGlobal conference will be held this October in Rio de Janeiro, Brazil. TED's media initiatives include TED.com, where new TED Talks are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from volunteers worldwide; the educational initiative TED-Ed. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world get help translating their wishes into action; TEDx, which supports individuals or groups in hosting local, self- organized TED-style events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to amplify the impact of their remarkable projects and activities.
Naturally, your website should include general information about your event, including:
- The event name, date and theme
- The event venue and city
- Names and backgrounds of you and your TEDx team
- A list of the local speakers and performers
- The session schedule (when it’s available)
- A separate page thanking sponsors (Sponsors can't be thanked on the homepage)
You’ll also want to integrate other fun elements, like links to the event’s social media accounts, a blog, an email sign up form, and other promotional items we’ll talk about in the following pages.
Next: Social media
- Your communications and marketing director, website manager, and designer should be the three people working closely together on the website’s development.
- Keep it current. Make sure to have the most up-to-date info featured on the homepage, like blog updates, most recent tweets, and important event updates.
- In terms of design, you want your website to be visual, fresh, exciting, and accessible. Make sure your designer uses the same color palettes and tone as your TEDx event logo and other promotional materials.
Rules to Remember
- You may only own the domain name that corresponds to your own event; you may not register domain names corresponding to other TEDx events without permission from TED.
- Do not purchase a domain name until your license has been approved.
- Your TEDx website may only be used for the purpose of promoting your TEDx event.
- Never use the TED logo or TED conference images on your website or any other promotional materials. You may only use your TEDx event's logo and TEDx images.
- Sponsor or partner logos or names may not appear on your site's homepage. Instead, create a separate page dedicated to your sponsors.
- If including your sponsor's logo on your website, it must be smaller than your TEDx event's logo.
- We do not permit any TEDx site to run advertising, so be sure that your hosting service does not require you to do so.
- You may not display any content associated with: weapons manufacturers; ammunition companies; cigarette companies; online gambling organizations; sex-related businesses; other conferences or seminars.