All of the standard rules apply to TEDx Level 2 licenses, with the following additions/exceptions:
- Admissions/ticket price: You may charge up to $250 USD per ticket. But at least 15% percent of your tickets should be free or discounted for students and members of the community who may not be able to afford this price point.
- Partnership/Sponsorship: There is no limit on the funds a TEDx Level 2 licensed event can receive from sponsors. However, additional guidelines apply, and must be followed in order to retain Level 2 status. These are listed at right.
- Pre-recorded talks: TEDx Level 2 licensees have the option to not show TEDTalks during their events.
- Event duration: TEDx Level 2 licensees have the option of hosting an event that runs one-and-a-half days.
- Broadcast: TEDx Level 2 licensees are permitted to distribute their top four TEDxTalks on non-commercial television. See all TEDx Level 2 broadcast and distribution requirements. Note: TEDx events cannot air live on television or digital tv.
The Level 2 status is an internal designator only. It should not be used publicly in any way. For example, you can not mention your Level 2 status on websites, posters, press releases, social media, printed programs or any other type of media. Do not flaunt it.
You may present your Level 2 status privately to potential sponsors, speakers and broadcasters.
You will receive a Level 2 license certificate along with your Level 2 license approval. This can be shown, at your discretion, to potential sponsors, speakers and broadcasters.
Primary licensees of Level 2 licenses have the option to pay contractors and other members of the team, if financing permits. However, the licensee may not take a salary.
You might consider setting aside 10% of sponsor revenue in a pool to distribute to those who contribute more than 100 hours to organizing your event
All standard sponsorship rules apply to Level 2 licenses, with the following exceptions and additions:
- Sponsor approval: Regardless of license status, TEDx licensees are required to fill in the sponsor approval form before approaching companies for support. Only when TED has approved the submitted list may you reach out to sponsors. Note: Approval needs to be obtained for every new event. If you have already secured a partnership with a company for a past TEDx event, you still need approval for any new events they might sponsor.
- Sponsor limit: There is no limit placed on sponsor budget for Level 2 licensees.
- Approaching TED sponsors: The TED team does not provide introductions to sponsors and partners on behalf of TEDx Organizers. We also do not allow TEDx Organizers to approach -- or engage in discussions with -- existing TED partners during official TED events: TED at Long Beach, TEDActive, TEDGlobal or other official conferences we hold from time to time. Failure to adhere to this rule will be grounds for reversal to Level 1.
- TED-initiated opportunities with partners: TED will continue to work with all its corporate partners to find ways they can support TEDx groups based on aligned corporate objectives. From time to time, the TED partnership team will reach out to organizers with a request for proposal. TEDx organizers will be given the option to accept or refuse any proposals the TED Partnership team presents.
- Approaching sponsors as a group: We are open to the idea of consortium groups that approach sponsors with the opportunity to support multiple TEDx events. However, we are still working on the best approach. If you do find a sponsor interested in supporting multiple TEDx events it is important to reach out to email@example.com at the outset of the conversation.
After your event:
All organizers must provide post-event reporting on their finances, sponsors, attendance and all other elements of the event. Both in-kind contributions and cash contributions must be declared.
Organizers may provide this reporting via the Level 2 Sponsorship Post-Event Report, which includes the following items:
- Total event budget in US dollars
- Level of cash partners in US dollars
- Level of contribution in US dollars
- List of in-kind partners/ sponsors
- What partners/ sponsors contributed in kind
This report is due back to TED within 90 days after the event. Failure to report complete information within this timeline is grounds for reversal to Level 1.