Loading…

Why nations should pursue soft power

TEDIndia 2009 · 17:53 · Filmed Nov 2009
Subtitles available in 21 languages
View interactive transcript
1,093,834 Total views
Your impact
Share this talk and
track your influence!

India is fast becoming a superpower, says Shashi Tharoor — not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
Politician and writer
After a long career at the UN, and a parallel life as a novelist, Shashi Tharoor became a member of India's Parliament. He spent 10 months as India's Minister for External Affairs, building connections between India and the world. Full bio

Discuss

391 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Please log in or sign up to add comments.
Sort comments by
There are currently no comments for this talk.