Paul Zak:
Paul Zak: Dôvera, morálka — a oxytocín

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Čo poháňa našu túžbu správať sa morálne? Neuroekonóm Paul Zak vysvetľuje, prečo verí, že oxytocín (hovorí mu "molekula morálky") je zodpovedný za dôveru, empatiu a iné pocity, ktoré pomáhajú budovať stabilnú spoločnosť.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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