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Paul Zak:
Paul Zak: Confiança, moralidade — e ocitocina

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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O que move nosso desejo de nos comportarmos moralmente? O neuroeconomista Paul Zak mostra por que ele acredita que a ocitocina (que ele chama de "a molécula moral") é responsável pela confiança, empatia e outros sentimentos que ajudam a construir uma sociedade estável.

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Neuroeconomist
A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio

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