Paul Zak:
Paul Zak: Vertrauen, Moral – und Oxytocin

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Was weckt in uns den Wunsch, moralisch zu handeln? Neuroökonom Paul Zak erklärt, warum er glaubt, dass Oxytocin (er nennt es "Das Moralmolekül") verantwortlich ist für Vertrauen, Empathie und andere Gefühle, die bei der Bildung einer stabilen Gesellschaft helfen.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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