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Paul Zak: Důvěra, morálka — a oxytocin

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Co pohání naše nutkání chovat se morálně? Neuroekonom Paul Zak vysvětluje, proč věří, že oxytocin (který nazývá "molekula morálky") je zodpovědný za důvěru, empatii a další pocity, které pomáhají budovat stabilní společnost.

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Neuroeconomist
A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio

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