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Paul Zak:
Paul Zak: Důvěra, morálka — a oxytocin

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Co pohání naše nutkání chovat se morálně? Neuroekonom Paul Zak vysvětluje, proč věří, že oxytocin (který nazývá "molekula morálky") je zodpovědný za důvěru, empatii a další pocity, které pomáhají budovat stabilní společnost.

Neuroeconomist
A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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