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Paul Zak:
Trust, morality — and oxytocin?

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
Subtitles available in 37 languages
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Paul Zak: Trust, morality — and oxytocin?
16:34 · Filmed July 2011 at TEDGlobal 2011 · Subtitles available in 37 languages

What drives our desire to behave morally? Neuroeconomist Paul Zak shows why he believes oxytocin (he calls it "the moral molecule") is responsible for trust, empathy and other feelings that help build a stable society.

Neuroeconomist
A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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