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Malcolm Gladwell:
Malcolm Gladwell, sobre o molho de esparguete

TED2004 · 17:30 · Filmed Feb 2004
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O autor de "Tipping Point [How Little Things Can Make a Big Difference]", Malcolm Gladwell analisa a busca do molho de esparguete perfeito por parte da indústria alimentar — e cria uma discussão alargada sobre a natureza das nossas escolhas e felicidade.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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