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Malcolm Gladwell:
Malcolm Gladwell, sobre o molho de esparguete

TED2004 · 17:30 · Filmed Feb 2004
Subtitles available in 35 languages
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Malcolm Gladwell: Malcolm Gladwell, sobre o molho de esparguete
17:30 · Filmed February 2004 at TED2004 · Subtitles available in 35 languages

O autor de "Tipping Point [How Little Things Can Make a Big Difference]", Malcolm Gladwell analisa a busca do molho de esparguete perfeito por parte da indústria alimentar — e cria uma discussão alargada sobre a natureza das nossas escolhas e felicidade.

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Full bio
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