Julian Treasure studies sound and advises businesses on how best to use it.

Why you should listen

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, hotels -- on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.

Julian Treasure’s TED talks

Julian Treasure on the TED Blog
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Global Issues

9 ways that sound affects our health, wellbeing and productivity

April 24, 2013

Julian Treasure cares very deeply for your ears. That’s why he’s given TED talks like “The 4 ways sound affects us” and “Why architects need to use their ears.” Treasure is on a mission to make policymakers, engineers, architects and, well, everyone think more about what they hear around them — because the way things […]

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Design

Quoted at TED2013: Julian Treasure on five-senses design

February 28, 2013

Julian Treasure watches out for the ears. In the four TED Talks he’s given so far, he’s offered up “5 ways to listen better” and “Sound health in 8 steps.” At TED2013, we asked him: What speakers have given you the best auditory experience so far? It was nice to hear Jinsop Lee today talking […]

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Quotes from Julian Treasure

[Ocean surf] has the frequency of roughly 12 cycles per minute. And … 12 cycles per minute is [also] roughly the frequency of the breathing of a sleeping human. There is a deep resonance with being at rest.
Julian Treasure
TEDGlobal 2009 • 1.1M views Oct 2009
Informative, Fascinating
Birdsong is a sound which most people find reassuring. There is a reason for that. Over hundreds of thousands of years we’ve learned that when the birds are singing, things are safe. It’s when they stop you need to be worried.
Julian Treasure
TEDGlobal 2009 • 1.1M views Oct 2009
Informative, Fascinating
You are one-third as productive in open-plan offices as in quiet rooms.
Julian Treasure
TEDGlobal 2009 • 1.1M views Oct 2009
Informative, Fascinating