Sound is my passion, and particularly the use, or more often abuse, of sound in business. My vision is to make the world sound beautiful.
I love TED and feel very much part of this community. I have four talks on TED.com, all about sound; the one on conscious listening has been viewed over 1.5 million times, making it the 78th most-watched TED talk of all time. I speak internationally about sound, business and listening on conference platforms, as well as to the media (like TIME Magazine, The Economist, The Times, Wall Street Journal, BBC Radio and TV, many global radio shows and business magazines).
My book Sound Business was the first guide to harnessing the power of intentional, well-designed sound in business, from branding and marketing to the telephone, the web and physical spaces such as shops, restaurants, offices and reception areas.
My company The Sound Agency is dedicated to proving that good sound is good business, which is fortunately true! We do sound audits, run workshops, and create effective sound and soundscapes, specialising in retail soundscapes using evolving generative sound from our Ambifier system. This sound is designed to be aural wallpaper and replace inappropriate music, which is so often wrongly played in public places. I love music; I'm a musician. But there's often a conflict when music is used as a veneer.
Making the world sound beautiful may take some time, but I'm nothing if not stubborn!
transforming the world's sound and listening, my children, making and listening to music, the Dolomites, consciousness.
In modern living we have promoted the eyes to rule the senses, and become used to suppressing sound, but it still affects us all. Regaining our conscious listening is a vital task because noise creates ill health (a million years of healthy life lost each year in Europe alone according the WHO) and antisocial behaviour, to name but two consequences. If we teach our children how to listen consciously and mindfully then in a single generation we can transform our world to a place of understanding, compassion and beauty. Now that is a prize worth having.
sound, conscious listening, public speaking, sound and brands, music, voice, language, generative sound, marketing, franchising The Sound Agency, partnerships, TED, Ambifier
drumming - I've played since I was 15; and golf - when I get time to play at wonderful Sunningdale.
I came in 2003 and loved having my brain scrambled by a series of brilliant talks, having permission to go up to and talk to over 1,000 fascinating and extraordinary strangers (that's what the TED pass means, and many of the strangers are now friends) and taking away stuff that changes my life and my work, Next was the inaugural TED Global in Oxford in 2005 because all the Monterey events landed on my daughter's birthday... until 2008, when I was overjoyed to be back and to experience a vintage TED, the last at Monterey. I attend TEDGlobal every year, and am back in the US in 2012 and 2013.. and now TEDActive in 2014. You cannot have too much TED! I'm honoured to have four talks on TED.com, and overwhelmed to reflect that more than six million people have watched them online. TED has been responsible for so much good in my life. I cherish it.
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