TED Community » Julian Treasure

About Me

Sound is my passion, and particularly the use, or more often abuse, of sound in business. I have three talks on TED.com, and the latest (on conscious listening) has been viewed over a million times, making it the 80th most-watched TED talk of all time. I speak internationally, and am regularly featured in the media (TIME Magazine, The Economist, The Times, Wall Street Journal, BBC Radio and TV, many global radio shows and business magazines.

My book Sound Business is the first guide to harnessing the power of intentional, well-designed sound in business, from branding and marketing to the telephone, the web and physical spaces such as shops, restaurants, offices and reception areas.

My company The Sound Agency optimises BrandSound™: we audit, run workshops, and create effective sound and soundscapes, specialising in generative soundscapes (constantly evolving, played live by our Ambifier™ system) that are designed to act as aural wallpaper and replace inappropriate music, which is so often wrongly played in public places. (I love music – I'm a musician – but I believe there's often a conflict when it's used as a veneer.)

My vision is to make the world sound beautiful. This may take some time, but I'm nothing if not stubborn.

Location:
United Kingdom, Surrey
Current organization:
The Sound Agency
Past organizations:
TPD Publishing
Current role:
Chairman
Gender:
Male
Areas of expertise:
Sound, BrandSound, Sound in business, Soundscapes, Retail and office sound, Conscious listening, Healthy sound
I am:
Business leader, Change Agent, Consultant, Entrepreneur, Idea generator, Marketer, Musician, Parent, Writer/Editor
Associations:
Worshipful Company of Marketors
Languages:
English, Italian
My website links:
The Sound Agency, Sound Business (my blog), Julian Treasure
Universities:
Cambridge
TED conferences attended:
TEDGlobal 2012, TED2012, TEDGlobal 2011, TEDGlobal 2010, TEDGlobal 2009, TED2008
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TEDCRED 200+ TED AttendeeTEDx Organizer

More About Me

I'm passionate about

transforming the world's sound and listening, my wife and children, making and listening to music, the Dolomites, conscious living.

An idea worth spreading

Sound affects! In modern living we have promoted the eyes to rule the senses, and become used to suppressing sound – but it still affects us all. Regaining our conscious listening is a vital task because noise creates ill health (a million years of healthy life lost each year in Europe alone according the WHO) and antisocial behaviour. If we teach our children how to listen consciously and mindfully then in a generation we can transform our world to a place that sounds beautiful. Now that is a prize worth having.

Talk to me about

sound, conscious listening, speaking opportunities, sound and brands, music, voice, language, generative sound, marketing, franchising The Sound Agency, partnerships, TED, Ambifierâ„¢

People don't know that I'm good at

drumming - I've played since I was 15, still play every week; and golf - when I get time to play at wonderful Sunningdale.

My TED Story

I came in 2003 and loved having by brain scrambled by a series of brilliant talks, having permission to go up to and talk to over 1,000 fascinating and extraordinary strangers (that's what the TED pass means, and many of the strangers are now friends) and taking away stuff that changes my life and my work, Next was the inaugural TED Global in Oxford in 2005 because all the Monterey events landed on my daughter's birthday... until 2008, when I was overjoyed to be back and to experience a vintage TED, the last at Monterey. I attend TEDGlobal on a regular basis, and am back in the US in 2012 and 2013... you cannot have too much TED! I'm honoured to have three talks on TED.com, and overwhelmed to reflect that more than four million people have watched them online. TED has been responsible for so much good in my life. I cherish it.

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