Sound is my passion, and particularly the use, or more often abuse, of sound in business. I have three talks on TED.com, and the latest (on conscious listening) has been viewed over a million times, making it the 80th most-watched TED talk of all time. I speak internationally, and am regularly featured in the media (TIME Magazine, The Economist, The Times, Wall Street Journal, BBC Radio and TV, many global radio shows and business magazines.
My book Sound Business is the first guide to harnessing the power of intentional, well-designed sound in business, from branding and marketing to the telephone, the web and physical spaces such as shops, restaurants, offices and reception areas.
My company The Sound Agency optimises BrandSound™: we audit, run workshops, and create effective sound and soundscapes, specialising in generative soundscapes (constantly evolving, played live by our Ambifier™ system) that are designed to act as aural wallpaper and replace inappropriate music, which is so often wrongly played in public places. (I love music – I'm a musician – but I believe there's often a conflict when it's used as a veneer.)
My vision is to make the world sound beautiful. This may take some time, but I'm nothing if not stubborn.
transforming the world's sound and listening, my wife and children, making and listening to music, the Dolomites, conscious living.
Sound affects! In modern living we have promoted the eyes to rule the senses, and become used to suppressing sound – but it still affects us all. Regaining our conscious listening is a vital task because noise creates ill health (a million years of healthy life lost each year in Europe alone according the WHO) and antisocial behaviour. If we teach our children how to listen consciously and mindfully then in a generation we can transform our world to a place that sounds beautiful. Now that is a prize worth having.
sound, conscious listening, speaking opportunities, sound and brands, music, voice, language, generative sound, marketing, franchising The Sound Agency, partnerships, TED, Ambifierâ„¢
drumming - I've played since I was 15, still play every week; and golf - when I get time to play at wonderful Sunningdale.
I came in 2003 and loved having by brain scrambled by a series of brilliant talks, having permission to go up to and talk to over 1,000 fascinating and extraordinary strangers (that's what the TED pass means, and many of the strangers are now friends) and taking away stuff that changes my life and my work, Next was the inaugural TED Global in Oxford in 2005 because all the Monterey events landed on my daughter's birthday... until 2008, when I was overjoyed to be back and to experience a vintage TED, the last at Monterey. I attend TEDGlobal on a regular basis, and am back in the US in 2012 and 2013... you cannot have too much TED! I'm honoured to have three talks on TED.com, and overwhelmed to reflect that more than four million people have watched them online. TED has been responsible for so much good in my life. I cherish it.
19:24 Posted: Jun 2006
Views: 10,636,317 | Comments: 2457
TEDCred score: +274 TEDCred reflects your contribution to the TED community.
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A comment on Conversation: TED Speaker Julian Treasure: What would a conscious listening world be like – and how do we get there?
A reply on Conversation: TED Speaker Julian Treasure: What would a conscious listening world be like – and how do we get there?
A reply on Conversation: TED Speaker Julian Treasure: What would a conscious listening world be like – and how do we get there?
A reply on Conversation: TED Speaker Julian Treasure: What would a conscious listening world be like – and how do we get there?
A reply on Conversation: TED Speaker Julian Treasure: What would a conscious listening world be like – and how do we get there?
A reply on Conversation: TED Speaker Julian Treasure: What would a conscious listening world be like – and how do we get there?