Social media sites such as Facebook and Twitter provide a venue for conversation before and after your event. Your attendees will appreciate having an official space to share ideas and connect with one other. These sites are powerful promotional tools -- we recommend you use them.
Using Facebook
We suggest you set up a Facebook "Page." Why? When a user joins a Facebook Page, the Facebook system sends a notification to all of his or her friends' news feeds.
How to engage your Facebook Page fans
- Ask for suggestions
- Announce speakers as you confirm them
- Post photos: venue shots, speakers
- Post information about yourself ("Why I became involved with TEDx")
- Highlight other TEDx events
- Post daily TEDTalks videos
- Share a TED Blog post
- Ask them about their favorite TEDTalks
And share what you're doing with the larger TED community by posting on the TED Facebook page.
Guidelines:
- The profile picture should include your event's logo (it must be legible in the photograph)
- Include the "About TEDx" and "About TED" descriptions on the "Info" page (find them under the "Copy / messaging" rules)
- Include links to http://www.ted.com/tedx and http://www.ted.com under the "Websites" tab
Using Twitter
Twitter has become one of the Internet's most powerful promotional tools. Keep your attendees in the loop -- and find new fans -- with short, timely updates.
How to engage your Twitter followers
- Use your event's official logo as your Twitter profile picture
- Tweet everything: planning meetings, speaker announcements, logistics notes
- Start conversations with other Twitterers (e.g. @TEDChris)
Guidelines:
- Register a Twitter username that corresponds exactly to the name of your event (e.g. @TEDxTokyo)
- Sponsors: Do not endorse your sponsors via your event's social media properties. You are not allowed to promote your sponsors on Twitter, Facebook or any other social media properties.